Direct Mail Programs

Put Your Name in Every Mailbox That Matters

Four package tiers built for roofing contractors — from tight neighborhood blitzes to full market saturation. Every mailer is targeted, trackable, and designed to generate calls.

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Not Sure Which Package Fits? Let's Talk First.

Before you commit to a campaign, we'll walk you through your target area, estimated mailer count, and which tier makes the most sense for your market. No pressure — just a straight conversation about what will actually move the needle for your business.

  • We map your target zip codes and neighborhoods together
  • You get a recommended mailer count based on your goals
  • We explain exactly how the door-knock follow-up strategy works
  • 100% free — no obligation to purchase

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ROI Calculator

Based on a 0.5% appointment set rate and a 20% closing ratio, with a $5,000 average job profit — seasonal industry average from our own testing

2,500
50010,000

Tier: Growth85¢ per mailer

Campaign Cost$2,12585¢ × 2,500
Appointments Set130.5% of mailers
Jobs Closed3 × $5,00020% closing ratio
Net Profit$12,875606% ROI

* These projections are based on our own internal testing across a full season — not a guarantee of results. The 0.5% appointment set rate reflects a seasonal average; the direct mail industry fluctuates significantly by season, market conditions, and storm activity, and your actual rate may be higher or lower. Figures also assume a 20% closing ratio on appointments and a $5,000 average job profit. Closing totals factor in door-knock sales: contractors who canvass the same neighborhoods they mail to typically see higher close rates, as name recognition from the mailer makes in-person conversations easier. Actual results will vary based on market, campaign execution, and individual sales performance.

Choose Your Package

Monthly subscription — cancel or adjust anytime.

Starter

1–999 mailers

90¢/ mailer / mo

Example: 900 mailers

Cost$810
5 appts → 1 closes$5,000 revenue
Net profit$4,190
  • Up to 999 targeted homes
  • Hyper-local neighborhood focus
  • Storm response ready
  • Quick turnaround
Most Popular

Growth

1,000–2,999 mailers

85¢/ mailer / mo

Example: 2,500 mailers

Cost$2,125
13 appts → 3 closes$15,000 revenue
Net profit$12,875
  • 1,000–2,999 targeted homes
  • Full subdivision coverage
  • Zip code saturation
  • Brand recognition at scale

Territory

3,000–6,999 mailers

80¢/ mailer / mo

Example: 5,000 mailers

Cost$4,000
25 appts → 5 closes$25,000 revenue
Net profit$21,000
  • 3,000–6,999 targeted homes
  • Multi-neighborhood reach
  • Territory lock-in strategy
  • Compounding brand presence
Best Value

Market Dominator

7,000+ mailers

77¢/ mailer / mo

Example: 7,000 mailers

Cost$5,390
35 appts → 7 closes$35,000 revenue
Net profit$29,610
  • 7,000+ targeted homes
  • Full market saturation
  • Lowest cost per mailer
  • Maximum territory dominance

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The Door Knock Multiplier

The 2% ROI projection is conservative — and it doesn't account for door knocks. When your crew is already working a neighborhood, mailers prime every door before you knock. Homeowners who've seen your name in their mailbox are dramatically more likely to open the door, hear you out, and sign. That's not a lead — that's a close.

2%
Baseline mail response rate
3–5×
Higher door close rate with prior mail exposure
$5K
Average job profit per close

Not sure which package is right for you?

Schedule a free strategy consultation and we'll help you pick the right territory size and cadence for your market.